Storm London

In the early 80’s, Steve Sun, the chief designer and co-founder of the brand together with his wife, were working in the retail fashion industry in London. He was very interested in fashion and style and had a real passion for quality timepieces, but not always the funds to buy exactly what he liked.

Steve thought it was possible to make well-designed watches at affordable prices, and by the use of colour and styling, make them a must have fashion accessory. His idea was to encourage the ownership of several watches, so that you could accessorise your outfit.

So in 1989 he produced a few initial sketches and began to put his ideas into practice. These designs were so unusual, that his preferred factories looked at his sketches, and after examining them from every angle retorted ‘What are these? – we only make watches’. As the designs were so unusual and original, they were difficult for the factories to interpret. This led to Steve’s first steps into manufacturing techniques, working with these factories to invent new production methods in order to produce the unusual designs that were to become synonymous with STORM.